Pictures usually succeed where words will fail, and in fashion it seems that video is having more than its day as a medium for artistic advertising. On the streets of Shanghai in a world of nostalgia outside of time, Prada presents its spring/summer 2010 menswear collection in this spellbinding short film by Yang Dufong.
Do watch the film, but make sure to dim the lights, and prepare for magic realism in stark black and white.
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